THE LOBBY
THE PROJECT COMPRISES A DIGITAL BRANCH FOR A WELL-ESTABLISHED BANK, AS WELL AS A RECEPTION AREA FOR A WIDER COMMERCIAL SPACE.
RECEPTION AREA
THIS LOBBY WAS DESIGNED AS A SUPPORTIVE PRESENCE IN A BUILDING WHERE VARIOUS ORGANIZATIONS COEXIST. WE CUSTOM DESIGNED A RECEPTION DESK AND 3-DIMENSIONAL ACCENT WALL WHICH WERE BOTH FABRICATED LOCALLY.
THE COLOUR BLUE USED STRATEGICALLY IN THE NEUTRAL ENVIRONMENT, CONTROLLED LIGHTING, AND THE SOFT CURVE OF THE RECEPTION DESK OFFER A DIGNIFIED WELCOME GROUNDED IN CLARITY AND CALM.
DIGITAL BRANCH
THE PILOT DIGITAL BRANCH WAS CONCEIVED AS A COMPACT, TECHNOLOGY-FORWARD BANKING INTERIOR THAT BALANCES EFFICIENCY WITH HUMAN COMFORT. RATHER THAN RELYING ON OVERT FORMALITY, THE SPACE IS ORGANISED THROUGH VISUAL CLARITY AND INTUITIVE SEQUENCING, ALLOWING CLIENTS TO NAVIGATE INDEPENDENTLY BEFORE ENGAGING WITH STAFF OR DIGITAL SERVICES.
SELF-SERVICE ELEMENTS AND ETM FACILITIES ARE POSITIONED OPENLY, SUPPORTING AFTER-HOURS ACCESS AND REDUCED STAFF LOAD WHILE REMAINING VISUALLY CONNECTED TO THE WIDER INTERIOR.
STRONG BRAND COLOUR DEFINES THESE HIGHER-ENERGY ZONES, REINFORCING CLARITY AND EASE OF USE WITHOUT FRAGMENTING THE SPACE.
SEATING AREAS ARE DELIBERATELY DIFFERENTIATED TO SUPPORT VARIED MODES OF INTERACTION. INFORMAL CLUSTERS NEAR THE DIGITAL SCREEN ENCOURAGE BRIEF PAUSES AND ENGAGEMENT, WHILE SEATING ALONG THE GLAZED FAÇADE INTRODUCES A CALMER ATMOSPHERE.
